Updated: Jun 11
A Case For Networking
Even in the most opportune of times, a general job search is not the best approach to finding a new career opportunity. As a commercial job seeker, you have to be aware of the increasing numbers of qualified candidates that are also trying to make their presence felt in the job market. So how do you stand out and get hired? How do you ensure you get seen by the right hiring managers and recruiters?
Let’s also look at the data: 20% of jobs are filled by applying online. 80% of posts are successfully obtained by networking. So let me ask you which would you rather spend your job search time doing, the one that takes longer and pits you against more candidates, or the one that is more successful and efficient. I know which one I would choose.
Right now, you can’t afford to compete with everyone. You have to get out of your comfort zone and invest in the people who can enhance your career prospects.
Let’s get ready to meet these three types of professionals. It’s also essential to teach yourself how to network effectively, so you don’t limit yourself to only responding to online job applications? How about we ease you in first and reintroduce you to some people that you already know, drum roll the ex-co-worker.
1. Reconnect with Dormant Career Contacts
A dormant connection is someone you worked with before, but because of life, you have lost connection over the years. They know you professionally and can vouch for your industry experience and your ability to work with specific teams. They are your unpaid PR person who has proximity to people who can elevate your career. Maintaining and nurturing your network is your responsibility, including being deliberate about ways to stay in touch with former co-workers.
So if you have lost contact, consider different ways in which you can reconnect with your previous career contacts.
There has never been a more opportune time to catch up and see how they are adjusting to the “new normal”. What is another Zoom contact?
In the time you have worked together, your ex-colleagues career has more than likely flourished alongside influential leaders and decision-makers. So, see your old network as a means of getting acquainted with people who can have a powerful influence on your career.
Send a LinkedIn in-mail requesting a virtual coffee catch up, be direct but friendly. Please don’t make it all about you, make an effort to ask engaging questions about their current situation.
Don’t be afraid to ask for a referral, if they are connected to an influential prospect; try to gauge the relationship first before you start asking for favours.
The first step to a new job should be to focus your efforts on reaching out to professionals you worked with before. These people are going to be the most beneficial when you are reaching out for help. They know you professionally and have built a network that can move your career forward in the right direction.
2. Re-engage with Recruiters
If you have only started your job search and you are already venting about recruiters, ask yourself what are your expectations and are you communicating them to your recruiter.
A solution to a better recruitment partnership is to take a more strategic and consultative approach when deciding which recruiters you want representing you.
If you are already in the job search process, remind recruiters and hiring managers that you are still looking. If you are not staying front and centre of recruiter’s minds, you will fall off their radar.
It’s not their job to manage your job search; hence why communication is vital.
Here are a few tips on how you can have a productive and beneficial relationship with a recruiter.
Only contact Recruiters that specialise in your industry or area of interest. A simple website browses, or LinkedIn search will give you the name of the person who looks after your area of specialism. Connect with them ASAP and request to have a virtual meeting- Showing that you are serious about your job hunt and that you expect the company to do their due diligence.
Adopt a more consultative approach when first contacting a new recruiter. Call the recruiter and tell them how excited you are about a job that you have just seen advertised and how your expertise realigns with the companies vision.
By taking control of the conversation, you are letting them know the purpose of the call, and you are showing that you can effectively solve the company’s problem. Most importantly nurture relationships with recruiters as you would with any other professional contact, get to know them, follow up every three weeks and stay on top of new jobs that they post.
It’s up to you to showcase your value. So start planning whom you want to speak to and start
engaging with recruiters who can introduce you to your next opportunity.
3. Reactivate Your Networking Strategy
I started the year with a supreme burst of optimism case in point a 2020 work diary being my first purchase. I went all in, filling up each page with events, out of town meetups and the odd conference. My networking strategy was in full force, and then, well, mid- March came, and you know how the story goes. No, I didn’t close the book on forging new networks. I saw this as an opportunity to selectively choose who I wanted to create relationships and how I was going to nurture each interaction.
As a job seeker, it’s paramount that you are taking control of your networking strategy, especially now when people are relying more on referrals to cut the cost of recruitment fees. When speaking to professionals online, you should be able to share your vision, what is unique about you and where you want to go in your career?
Focus on what you can do for a client or potential employer. While you know that you can directly benefit from their connections, you should also be thinking about ways in which you can make their life easier. Also, let people know how they can reach you.
It’s essential to know where you are going with your career journey; this goes back to being intentional. Every person you meet may not be the right person who can help, but they may know someone who can, so always be mindful of how you’re positioning yourself. One of the best and credible ways of building your career is having others talk about you. Nothing beats a referral from a third party.
The Foundation of a successful job search also comes down to mindset and strategy. Getting out there and virtually connecting with influential Professionals should be seen as a positive step in the right direction. Your network can shake up your job search and put you in front of the competition. Start with who you know, create a positive narrative and stay focused on nurturing every relationship on your way up.
Here are some career articles dedicated to your job search during these unprecedented times.
My name is Anya 0′ a qualified Career coach, job search strategist, recruiter and personal branding consultant. I help ambitious professionals like you become more visible in the market place, so you can pivot faster into a new job.
During my career, I have reviewed the CV's of thousands of professionals and prepared hundreds of tech, marketing and fashion professionals for interviews with leading UK based employers.
I am offering a 30-minute complimentary consultation call to all ambitious professionals who need help navigating their current career situation.
Connect with me here