How to Pitch your CV and Set the Right Tone

As a Career Coach, one of the many facets of my coaching work is to help Job seekers create a powerful and engaging CV. Off course your CV will be just one part of your job search paraphernalia, oftentimes it is the first and only impression an employer receives of you. It’s on you to get it right the first time. A great CV will show employers how your career has evolved, which means your CV needs to make sense. So please tie up those loose ends.

Take the guesswork out, by clearly clarifying any employment gaps and career switches. Dedicate your time to pitch from the heart by setting the right tone. Remember you have less than 6 seconds to initiate a positive response.

How do I Pitch My CV?

Analyse your current career situation. How do you plan to bridge the gap between where you are now and where destiny is calling you.

If you are looking to switch into a new career, your primary goal is to show hiring managers that your transferable skills are applicable. Prospective employers will be more willing to take a chance on you if you can show through tone, format and content that you are a gainful investment. A long elaborate CV only serves to throw the reader off the scent. A short and erratic CV with no explanation of gaps and career changers quickly demolishes your chances of getting an interview. Concise to the point with relevance and precision will create more impact.


Your CV should evoke energy. It needs to encourage the hiring manager to keep reading on, with vigour and enthusiasm. You only have a limited time to capture their attention so use that time wisely. Make sure important information is accessible and that everything flows in a logical chronological order. Keep the CV lively with examples of achievements and sentences starting with action words. Remember to infuse your CV with the right keywords.


Do you know your voice has the potential to open so many doors? Maybe not the door to the glitz and glamour of instant stardom, but with the right words conveyed the door to a fulfilling and long-lasting career. Often I see job seekers giving CV writers ownership of their story. The only person who can tell your story is you. Your Career narrative begins and ends with you. No matter what level you operate at writing openly gives a sense of who you are and what you’ll plan to bring to the table. So take back your voice, and tap mindfully into the hands of zealous recruiters.


Your objective is to create a high-level view of who you are. It is your opportunity to set the tone and create a warm welcome to the person that is reading it.  Your career profile or personal summary is the perfect place to lead with your most recent experience and achievements.

Depending on experience, your career profile should be no longer than 5 sentences. Going over five sentences, you run the chance of losing the recruiters attention.

Link it All

You need to adapt your CV for the online world, and include links to professional social media profiles, portfolios or blogs. Depending on your role, personal websites go down a real treat for potential employers – it shows them that you are passionate about something, and therefore willing to put in work to emphasise this. Even bigger props if that blog or website refers to the role you are applying too.

Optimise! LinkedIn should be optimised for relevant keywords and demonstrating that you are active and engaging with professionals in your industry.


Hiring managers seek candidates that can help them solve a problem or satisfy a need within their company. Consequently, you can't be a solution to their problems without stating how you solved similar problems in other companies and situations. State your Victories instead of your responsibilities.

Focus on what you did in the job, NOT what your role was there is a difference. Include a one or two top line job description first, then list your victories. For each point, ask yourself, What was the benefit of having done what I did? Did you save money, increase revenue etc.


Your CV should be telling a consistent story. If a job position is related to Senior Marketing, then your experience and passion should mention Marketing in your career profile. If you show that you did Accounting in a previous job and now you are applying for a Senior Marketing position, then be prepared to show how and why your experience will bring value. It is not enough to say that you have a certificate in digital marketing, the employer is looking for demonstrable skills. The best way to showcase the experience that may not be relevant to the position is by clearly demonstrating how your skills and experience are transferable. Ask yourself what skills you utilised to derive results and how you plan to use these skills in the future.

Getting the pitch and tone right in a CV allows you to give the hiring manager an insight into your personality. It is a chance for you to differentiate yourself against all the other job applicants.

Follow the EVOLVE acronym and you should be well on your way to creating more impact with your CV.


I specialise in helping career changers translate their expertise through the power of personal branding so they can land a lucrative new position.

I have a vast amount of experience in employee engagement and management, Hr and recruitment, I sought a profession that could elevate more professionals lives, hence why I became a Career Coach & Strategist.

Reach out to me here to get a free CV review.


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