How to Create a 30 Second Elevator Pitch for Career Changers, Freelancers and Job Seekers.

Updated: Nov 8, 2021

An Elevator Pitch is a 30 second quick summary of what you do and or what you sell. As a professional serious about a career change, your elevator pitch should highlight the relevance to a new industry. The goal is to gain trust and credibility with either an interviewer or potential business contact. Think of it as a foundation of what you want to build on.

An elevator pitch is not a grandiose story that is leveraged to close a deal. It is an opportunity for you to help either the prospect or the hiring manager understand who you are and how you can help them. Remember as a job seeker you want to make the hiring managers job easy, so start with the benefits.

A good pitch should allow the listener to want to know more.

1. A Great Elevator Pitch answers the following questions.

"Tell me about yourself"

"Why should we hire you"

Walk me through your CV"

"Why are you changing careers"

"Why do you think you are the right fit for this company"

"How will you utilise your skills to help our business.

2. Here are some top tips for crafting a robust pitch for freelancers/Career Changers and Job seekers.

For the freelancer:

  1. Build a personal connection by telling them why you started in your niche.

  2. Explain the problem you solve; demonstrate the scale of the problem with facts and statistics.

  3. What is your business value proposition?

  4. Tell them why you are doing it better than anybody else.

  5. Finish with a request or offer of a meeting.

For the job seeker and career changer:

  1. In one sentence, explain who you are. Make the first sentence strong, convincing and memorable, and provide context to make it relevant to the hiring manager.

  2. Highlight your key skills, attributes and achievements that are most relevant to the job.

  3. Further, illustrate your skills and experience by including examples or details of your achievements.

  4. Describe what makes you stand out from the rest.

  5. Explain your goals while also answering ‘what’s in it for them?’

  6. Finish with a question or call to action to initiate a conversation.

For both pitches, remember to be relevant and concise, but passionate; tell a story that the listener will find intriguing, allowing the potential client or interviewer to get a snapshot of what you can offer them or their company.

Remember, your elevator pitch should only come at someone else's prompting. If you're spontaneously reciting it to random people you are not doing yourself any favours. But if they ask, you want to be prepared with an interesting, well-crafted pitch.

And as a job seeker when speaking to recruiters, hiring managers and HR you need to be able to deliver your career story in a timely and relevant fashion. People are time-constrained, so ensure you edit, practise and recite to get your message across.

Are you thinking about changing careers and need help defining your skillset, then get in touch today

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