CV/Resume Tips: Getting the Tone Right with a Winning Career Profile

Updated: Nov 5, 2020

Creating the right first impression

You get only ONE chance to create a great first impression. Yes, that old saying applies to your Career and how you are showing up on your CV/Resume.

As a Jobseeker, it is your job to set the tone and to create a certain level of intrigue—enough intrigue to keep the recruiter wanting more. Remember a recruiter only spends 5-7 seconds on your CV, so you must be ready to convey the most important part first. Also, think about what makes you unique and different from your industry peers.

Let's take a deep dive into how you can create a megawatt light bulb impression; it all starts with a great virtual handshake via the medium of value-driven career profile.

What is a Career profile?

A Career Profile is a persuasive CV introduction to prospective employers and recruiters, detailing your skills, experience and value. By having a concise and compelling career profile, you are creating the career narrative of how you want to be seen by hiring managers and recruiters.

"People instantly perceive you as someone who is bringing value to the environment."

The Objective

Your objective is to create a warm high-level view of who you are. It is your opportunity to set the tone and create an inviting welcome to the person that is reading it.

Ask yourself what kind of impression do you want to make, and are you tailoring your career profile to the companies job requisition.

What to include in your career profile?

Depending on experience, your career profile should be no longer than 5 sentences.

Going over five sentences, you run the chance of losing the recruiters attention.

Questions a Career Profile should Answer

  • Who You Are

  • What is your niche

  • Who You do It for

  • What Skills you Leverage to create value

  • How You will solve a problem/create impact going forward

(1) Aggregated years of experience

The recruiter will want to either see years of experience or breadth of expertise within a particular career field.

Here is how the first sentence may look for a Marketing jobseeker.

"A Marketing Professional with ten years of experience of leading international campaigns and internal communications for multi-million companies across the finance and Fintech industries."

As a business grows it is important to have a strong communications strategy and structure which binds your team together. The next step for the Marketer would be to get into the specifics of their niche and how they implemented changes. For instances what kind of communication tools did they use, and how effective were they.

If you are a recent graduate lead with your knowledge and the specifics of your studies. Take this example for a recent graduate in Graphic design.

"A recent graduate of The University of London, with in-depth knowledge of innovative design, solutions for print, web and broadcast applications."

Lead with who you are, followed by your cumulative experience and whom you help. In that way, you are preparing the recruiter for what is to come, by creating intrigue and relevance.

(2) Area of Expertise

Your Career Profile should instantly address the needs of the role. Always refer back to the Job description to gather what the main prerequisite of the job is.

If you have a specific skill set, then emphasise how you have used your skills to solve a company problem, save money or create a new process.

Your goal is to prove that you are an expert in your field, and you know how to leverage your skills to inspire growth.

"Spearheaded due diligence for 2.2 billion joint venture, identifying key risk factors and forecasting investment visibility."

Above, the Financial Analyst has quantified their skill set, adding impact and value to their point.

Remember you need to respond in a way that showcases your proven ability to save costs, create more revenue or speed up responses. The candidate has highlighted their analytical skills and how their commercial acumen has been utilised to forecast investment opportunities. Ask yourself how you can showcase your expertise on your CV.

"Unlocking Your Skillset is your greatest asset when looking for a new job."

(3) Relevant Skills

Are your skills pertinent to the role in question? Research the Industry, then highlight the top 3 "Must Haves", that the company are requesting.

If you are a Career changer, you will need to do a skills audit first to figure out how you can repackage your skills for a new career opportunity. You should be able to articulate how you're

transferable skills are applicable to the role you want.

Let's assess how a Sales executive career changer showcases how their skills are applicable to a junior Accountancy role.

"My excellent networking skills have provided my team with vital client leads and my ability to develop client relationships has resulted in an 18% increase in business renewals for my current organisation. My meticulous attention to detail and excellent organisation skills would be an asset to your Accounting department."

Accounting and Sales may seem like two worlds apart, however, the candidate has shown how the two careers utilise the same skills and therefore demand someone who can leverage their skill set to create impact and results.

(4) Achievements

An achievement is anything that is tangible and can be measured. If you are a professional who has been in a career for more than three years, you should be able to describe achievements that saved the company money increased revenue or created a process to save time.

Take this example of a Senior Talent Manager applying to a company that requires a Talent Manager to increase retention and improve performance.

"Developed new enhanced focus on social media to increase internal and external referrals by 35%."

The Talent Manager has shown how they can save the company money by quantifying how they leveraged social media to increase referrals.

Quantifying your achievements helps the recruiter to understand the purpose of your role and how your contribution has positively impacted your current company.

Think about the metrics that are used to gauge the success of your job, and what are the expected outcomes? The more interesting and specific the details, the more likely you will pique a recruiters interest.


Your Career Profile will be determined by the job you decide to go after, that does not mean you have to lie or exaggerate the truth. You just need to tailor your proposition to the greater needs of the company. So if you are currently applying for a new job, ask yourself how you would like to be perceived by the person receiving your CV, and what kind of action do you want that person to take.

Positive action is not only a reflection of how well you understood the Job description but also your ability to show relevance.

So start shaping how you want to be perceived through the power of a great introduction.


If you are new here then welcome my name is Anya 0′ a qualified Career coach, job search strategist, recruiter and personal branding consultant. I help ambitious professionals like you become more visible in the market place, so you can get hired faster for the job you want.

I have a brand new E-Book just for you"How to Supercharge your CV for Career Success". As you know your CV needs to be strong, tailored and optimised so it can stand out to recruiters and hiring managers. I show you how you can differentiate yourself from the market and position yourself as a person of high value.

I also go LIVE every Thursday from my Facebook page to answer career-related questions.

I am also here to help you, especially if you have lost your job due to the economic impact of the COVID-19 pandemic or if you are feeling insecure or unsure about your next career move.

Connect with me here

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