Updated: May 18, 2020
“𝘼𝙡𝙬𝙖𝙮𝙨 𝙗𝙚 𝙤𝙣 𝙩𝙝𝙚 𝙢𝙤𝙫𝙚, 𝙚𝙫𝙚𝙣 𝙞𝙛 𝙩𝙝𝙞𝙣𝙜𝙨 𝙙𝙤𝙣’𝙩 𝙨𝙚𝙚𝙢 𝙩𝙤 𝙜𝙤 𝙮𝙤𝙪𝙧 𝙬𝙖𝙮.”
How do you maintain momentum when the job you wanted has been reposted, you keep getting ghosted, the interview process is longer than your Selfridges wish list and now the recruiters are telling you there is a hiring freeze. As a job seeker who is looking to switch or change careers, you might see the above as signs to retract, pull back and lower your expectations.
𝗦𝘁𝗼𝗽 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗲𝗿𝗲- Until you have hard factual evidence via data and feedback from either a mentor/coach/ recruiter/ Hiring manager that your approach is all wrong, I say keep going,
but, harder and with more momentum.
𝟭.𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
Don't let 'out of sight' lead to 'out of mind'. Keep being proactive in building relationships and communicating your value. Visibility can take many forms - networking, informational interviews, coffee meetings, LinkedIn, going to see recruiters.
Consider- How can you maintain visibility with people who make hiring decisions.
Create your own one-page website via square-space or "about.me". A simple one-pager allows you to share links to your most relevant and impressive projects. Ensuring that your best work is on show.
Promote and share articles that are relevant to your industry, tagging the author and offering up your own opinion.
Write organic content on LinkedIn that showcases your expertise and value.
Give your digital presence a boost. Post your accomplishments on LinkedIn- you never know who will come across your profile. It will keep you top of mind.
People give jobs to people, not job postings, spend 80% of your time in smart networking, and only 20% in electronic posting.
𝟮.𝗞𝗲𝗲𝗽 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗦𝘁𝗼𝗿𝘆
I am NOT encouraging you to tell lies and create fabulous fibs. However, your story needs to specifically address the major pain points of different job requisitions. So tailoring is key, as is knowing how to articulate your "value proposition". Firstly before you create any story that prompts action, you need to know where your story is going. In other words, what is your intention?
Consider- What's in it for them.
Who do you want to help? What industry or target market do you specialise in
How are you going to help? What skills will you leverage to create impact?
What problem do you solve? Has the Job description requested a Marketer who can raise brand awareness for a new product? How will you prove that you are the best person to solve their problem.
If I was a CEO of a start-up looking to raise brand awareness for a new tech product aimed at 30-year-olds, I would be impressed by the value proposition below.
"Digital Marketing enthusiast who inspires and motivates SaaS tech start-up businesses on how to leverage new technologies and digital marketing to stand out from the noise and reach the millennial and generation Z consumers."
The candidate has taken the time to address;
Who they are? “A Digital Marketer”
For Whom they do it for? Specifically helping “SaaS” start-up companies
How the company benefits. Increase brand awareness
𝟯. 𝗛𝗮𝘃𝗲 𝗮 𝗳𝗲𝘄 𝗼𝗻 𝘁𝗵𝗲 𝗴𝗼
You know how it goes, they show immediate interest in your candidacy, get you in straight away to interview, only to drop you for someone else. What do you do? As a job seeker, it’s so tempting to put all your energy and focus into one company and to disregard the rest.
When what you should be doing is turning up the heat on all your prospects.
Consider- Incorporate quality over quantity.
Work with specialist recruiters in your niche and industry.
Prospect hiring managers who need your skillset and expertise.
Find a way to meet the person who would be your boss or "boss’ boss". If it’s a small company go directly to the CEO.
Identify companies that you want to work with. Use multiple sites to do this…LinkedIn, Glassdoor, Zip Recruiter, Indeed.
𝟰. 𝗣𝗿𝗮𝗰𝘁𝗶𝘀𝗲 𝘀𝗲𝗹𝗳-𝗰𝗼𝗺𝗽𝗮𝘀𝘀𝗶𝗼𝗻
“I would never say the things I say to me to another”
We can all become our own worst enemy, especially when faced with rejection, stagnation and perceived failure. How we respond will determine where we end up. While negative thoughts may be valid from your perspective they do nothing to improve your job hunting situation.
So how do you stifle the voice of your inner critic and move forward with "Self Compassion"?
The most important thing you can do for yourself is to Quit. To cut your losses and realise what is not working for you in your job search campaign. So you can move on with confidence and momentum.
Consider- What isn't working and what can work.
Quit the recruiters who spam you with irrelevant jobs- plenty more recruiters in the city. Partner with recruiters who understand your value and the market you serve.
Quit the need to be all things to everyone- Be mindful of your boundaries especially when networking, only help those who have similar values to you.
Quit seeking approval from your inner circle- seek outside counsel, like a mentor or coach.
Quit the inner critic- Recognise that a lot of what you berate yourself for is something every human experience, such as not following through, being too hasty to get your point across, mistakes and miscommunication. You are not alone in your discomfort.
Instead, ask yourself how you can exhibit more support, encouragement and pride in your job search efforts.
Naturally, over time the novelty and the excitement of finding a new job can fade, and it can be hard to breathe new life into it. Plus resistance can lead to loss of energy.
That is why it is important to keep applying new strategies and tips until you start getting traction and positive feedback, this could come in the form of LinkedIn profile views, being headhunted, more phone screens and interviews.
Find what works for you and start today in a brand NEW way. Don’t let knockbacks stop you from creating the life and career you deserve.
Anya O' Career Strategist & Coach, AnyaOConsulting