When you are frantically looking for a new job, it's easy to forget about the bigger picture and keep doing the same thing even if it's not working.
Improvements like enhancing your CV and updating your LinkedIn profile don't have to take a lot of time or money. It's always a small change that can create the most significant impact for savvy job seekers.
Let's take the example of your LinkedIn profile; most professionals create an account and forget about it except to feel frustrated when they are receiving recruiter spam and LinkedIn invitations to upgrade their site.
LinkedIn is not doing what you wish it would do- which is building an engaged network and attracting the right headhunters. Instead of ignoring the problem, start leveraging LinkedIn like it's your very own landing page! Make specific small tweaks that bring you significant results.
LinkedIn is your gateway to getting in front of the right people.
Hiring Managers and Recruiters are actively using LinkedIn every day to find talented professionals like you. So ask yourself, how are you intentionally getting in front of people who have the power to enhance your career? The only way to create trust, credibility, and relevance is too personally lead decision-makers to your LinkedIn profile.
1. Create a LinkedIn Profile that People want to Look at:
a. A professional headshot( You are 14 times more likely to have your profile viewed when you have a photo), not a stock photo, no catfishing your recruiter!
b. A banner photo of you in a professional setting or showing an award you received. If creating visuals isn't your forte, check out Canva.
c. Just underneath your name, you need to have the key terms and relevant key searches that you want recruiters to find you for, instead off.
Your opener should entice and differentiate you from professionals in your industry.
"Motivated, Dynamic Digital Marketing Manager"
"Digital Marketing Manager who inspires and motivates businesses on how to leverage new tech and digital marketing to stand out from competitors and reach the generation Z consumers."
As you can see, the second example of the LinkedIn profile is optimised to attract the attention of recruiters and hiring managers who are looking for digital marketing managers.
The second part is introducing yourself in your summary and the type of work you've done previously and the kind of work you offer.
For instance, instead of calling yourself an experienced marketer and brander, instead describe how your strengths have helped companies by providing "innovative marketing and branding strategies that increase revenues, drive brand awareness, and solidify customer relationships."
2. At least 3 Content Pieces a Week to Engage & Resonate.
When nobody is coming to you, what do you do? It has never been easier to share your skills and talents and how to leverage them to gain an advantage. Start creating high-level content that offers value to prospective employers—paying particular attention to create organic content that reflects their most urgent needs.
Creating, sharing and providing educational topics helps to establish you as a thought leader and someone who can be trusted to take on extra responsibility. It also encourages other professionals to share your content as they too want to be seen as relevant, hence helping you to gain access to a new audience.
What makes great content? Anything that is well written and has an impact on the first two lines of the text.
Are you stuck for ideas? Think about sharing statistical information:
Other types of posts are gratitude posts that thank the people you have learned from.
If organic content is not your thing, find some other way to refresh your LinkedIn profile and a set of actions to drive traffic to your videos and postings. That's how your LinkedIn will become a powerhouse and create the impact you need when looking for a new job.
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